Canadian Vending

Features Products Snacks
Noops enters clean-label, plant based pudding category

July 21, 2020

Image courtesy of Noops

 Noops, a kosher, vegan and organic oatmilk pudding, launches online and in select Northeast grocery retailers.

The new company recently closed a $2 million pre-seed capital investment with lead investor, NYC-based 25madison, as well as Unovis/New Crop Capital and Siddhi CapitalWith the goal of creating a healthier future with food that is absolutely delicious, Noops will be using the funds to continue to pursue product innovation, further commercialize and expand into retail and foodservice, and invest in strategic marketing and operations.

Noops’s aims to satisfy sweet tooth from comes from ingredients like organic oats, organic dates and organic sunflower seed protein. Vegan, non-GMO, OU Kosher and allergen friendly, with no added sugar, each 4.75 ounce serving of Noops Oatmilk Pudding provides 5-7 grams of protein, 5-7 grams of fibre and about half the carbohydrates found in conventional competitors. The pudding claims to provide gut and immunity-boosting prebiotics and heart-healthy whole grains.

Founder and CEO Gregory Struck created the pudding after surviving cancer and a rare genetic disease, in part by adopting a plant-based lifestyle. “Healthy eating gave me a second chance at life, and that was the impetus for starting Noops. Our mission is to make nutritious, planet-friendly, plant-based real food with more taste and more flavour than less nutritious alternatives,” says Struck. “We’re inspired and motivated by those looking to make a change in the way they feed themselves and their loved ones without compromising on food satisfaction and enjoyment.”


Noops 4.75 oz cups are available for pre-order online beginning on July 20th in four flavours–Cocoa, French Toast, Sticky Bun and Mocha. Noops will roll out in select natural specialty retailers and on Instacart throughout the end of this month.

Multipacks (8, 16 and 24 cups) in single and variety flavours can be purchased at