Canadian Vending

Features Coffee Service
Now That’s Some Bite


April 29, 2008
By Canadian Vending Staff

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TORONTO – Watch out energy drinks, here comes the Maddog Energy Bar. Victoria, B.C.-based Sport Boy Holdings has launched the first energy bar in North America to bring the caffeinated kick of an energy drink into a bar.

4TORONTO – Watch out energy drinks, here comes the Maddog Energy Bar. Victoria, B.C.-based Sport Boy Holdings has launched the first energy bar in North America to bring the caffeinated kick of an energy drink into a bar.

The new Maddog bar contains the equivalent of 264 mg of caffeine with the guarana ingredient to provide the caffeine equivalent of two cups of coffee or more than three Red Bulls.

Targeted at the fast-paced lifestyle of Canadian youth aged 16-24, Maddog was created to provide the caffeine kick that this group is looking for in a convenient and easy-to-grab format. 

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“The Maddog energy bar provides a stimulating energy boost from a source other than coffee,” said co-founder Jocelyn Bates.  She said the advantage of guarana is that it’s fat-soluble and not absorbed into the bloodstream like caffeine. o

For more information, visit www.maddogenergy.com.