OIKOS rebrands with new logo and ad campaign
By CANADIAN VENDING
Danone Canada launched a new campaign to kick-off the repositioning of one of its most successful brands, OIKOS.
To unveil the company’s work, OIKOS has released a new 15 second TV spot that not only inspires consumers to reimagine their recipes by adding a creamy, delicious texture, it also invites them to experience a taste of the Mediterranean. The bilingual commercials strengthen the brand’s promise of offering consumers creamy, vibrant flavours from the yogurt brand.
The new packaging – true to the brand’s Mediterranean feel – features a redesigned logo as well as an appealing spoonful of creamy yogurt, with the brand’s signature colour. Created in collaboration with North American agency TAXI, the spot features the new and improved OIKOS packaging on a dining table surrounded by vibrant, fresh dishes and wholesome ingredients. Consumers are transported to a dreamy moment of deliciously creamy textures and most vibrant taste, showcasing the great versatility of the brand.
“Oikos’ success in Canada as the leading Greek yogurt comes from its ability to bring to the market nutritious alternatives to moments of snacking and cooking with its wholesome ingredients and high protein content.
As Canadians increasingly look to incorporate healthier options into their diet, including yogurt, the advertisement is intended to inspire them to consider adding the delicious creamy texture of OIKOS to their favourite dishes and snacks”, says Éric Maffert, senior director marketing, yogurt, Danone Canada in a press release. “With more time being spent cooking at home, consumers will discover in this new TV copy beautiful recipe ideas that include the delicious OIKOS taste and texture they know and love. We’re excited to give Canadians a yogurt that dreams are made of and encourage them to use the versatility of OIKOS to reimagine their cooking with a dash of the Mediterranean.” adds Delphine Gilbert, portfolio lead at Danone Canada.