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Opinion: ‘Leanwashing’ used to drive junk-food sales

March 5, 2015
By Bruce Chambers CBC News


March 5, 2015, Vancouver – An international team of university researchers,
including from Simon Fraser in Vancouver, coined the term '
leanwashing' last year. It was in response to a trend in advertising that
links eating junk food with increasing physical activity, writes a CBC News columnist. | READ MORE