Canadian Vending

Features Associations Business
Osborne Acquires Van Brook


April 1, 2008
By Canadian Vending

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The Osborne Coinage Co. has announced it has acquired
Van Brook, a long-term partner which will be merged into their
TokensDirect Division. Kentucky-based Van Brook, which started the
trend to tokenize video games with tokens as quarter substitutes in the
1970s, leads the industry in the development of high-security
electronic tokens.

The Osborne Coinage Co. has announced it has acquired Van Brook, a long-term partner which will be merged into their TokensDirect Division. Kentucky-based Van Brook, which started the trend to tokenize video games with tokens as quarter substitutes in the 1970s, leads the industry in the development of high-security electronic tokens.

The acquisition follows three decades of successful collaboration and co-operation. Van Brook president Virgil Vance will continue to provide his expertise in high-security and controlled area distribution, with locally exclusive tokens. Senior customer service rep Dottie Hopkins joins the TokensDirect staff of eight customer service and inside sales representatives. 

Tokens are used in a wide variety of industries including coin-operated amusements, gaming, vending, car wash, batting cage, driving range as well as fairs and festivals.

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Regardless of the industry, tokens provide unique marketing opportunities. Since they are often kept with pocket change, tokens deliver a branding message each time they are viewed.

They provide more security than coin-operated mechanisms as vandals and thieves are far less likely to break in to token dispensers. Additionally, there is less shrinkage from employee handling of tokens than with cash. Because tokens last for decades, their per-use cost is negligible. In fact the only time that tokens need to be replaced is when they are sold to customers but not redeemed. Every token that walks away is added profit to an operator.

For more information on Osborne products, visit www.osbornecoin.com or contact Osborne Coinage Co., at 800-488-2646, ext. 222.


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