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Packaged tea manufacturers raise quality, add flavours to vie with loose tea market: report


June 4, 2015
By ReportBuyer

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June 4, 2015, London, England – Loose tea holds the major market share but packaged tea
manufacturers are focusing on increasing their market share by raising
the quality of tea and launching different flavours, says a new report on the worldwide market.

June 4, 2015, London, England – Loose tea holds the major market share but packaged tea
manufacturers are focusing on increasing their market share by raising
the quality of tea and launching different flavours, says a new report on the worldwide market.

The international tea market is expected
to witness a significant growth by 2020, says the report released by ReportBuyer.

This is due
to increasing demand from a growing segment of the population for
different flavors of tea. Globally, the most popular and lowest cost
beverage after water is tea. A wide range of age group all across the
world consumes it. A large number of people earn their livelihood
through the production and processing of tea. Tea consumption is gaining
popularity due to the antioxidants properties of tea leaves due to
which they are widely used to treat cancer, reduce risk of heart
attacks, prevent arthritis, improve bone density, and control blood
pressure among others.

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The report includes a detailed
description regarding the forecast and analysis of the tea market
globally. The forecast provided is based on volumes (kg
billion) and revenue (USD billion) for the period ranging from 2014 to
2020. For better understanding of the tea market, we have given a
detailed analysis of the drivers and restraints of the tea market and
their impact on the market growth within the forecast period.
Furthermore, the scope of the report covers market attractiveness
analysis, where the product types of tea are analyzed based on their
market size, growth rate and general attractiveness. We have also
covered the existing market scenario for tea and highlighted future
trends that are likely to affect the demand for tea. In addition, the
study also includes a detailed competitive landscape comprising the
market share of the top companies.

The market has been segmented
into by product type and by geography. Each segment is forecast in
terms of revenue (USD billion) and volume (Kg billion). The global tea
market, by product type is segmented into – leaf tea and CTC tea (crush,
curl and tear). Leaf tea is further categorized into black tea, green
tea and oolong tea. Tea is consumed in two forms – packaged and loose.
However, loose tea holds the major market share but packaged tea
manufacturers are focusing on increasing their market share by raising
the quality of tea and launching different flavour of tea. The market for
CTC tea is comparatively larger as compared to leaf tea market. Growing
consumer demand for hot beverages such as tea and easy availability at
low price is a driving factor behind the growth of global CTC tea. The
tea market is primarily driven by the increasing consumer interest in
healthy products. People prefer to have tea not only as a refreshment
beverage; it also helps to gain different health benefits.

By
geography, the market has been segmented into North America, Europe,
Asia-Pacific and the rest of the world. Increasing demand for hot beverages and low price
of tea are fueling the growth of tea market. Under Asia Pacific region,
India and China are the major producer and consumer of tea. Moreover,
these countries are involved in exporting tea in different countries.
Due to increasing demand for tea, producers are focusing on producing
different flavor of tea to meet the consumers need. They are upgrading
their production to attract more consumers. The forecast also includes
the current market size and forecast till 2020.

The report also
analyzes different factors influencing and inhibiting the growth of the
tea market. The market attractiveness analysis provided in the report
highlights major areas ripe for investment in this industry. The report
will help the producers, suppliers and distributors to understand the
current and future trends in this market and formulate their business
strategies accordingly.

Some key players in this market include
Twinning of London, Unilever, Wissotzky Tea, Akbar Brothers Ltd. and
Tata Global Beverages Ltd. Tea is sold through a variety of
channels. The existence of a strong distribution channel is among the
key drivers behind the growth of tea market. Major distribution channels
such as hypermarkets / supermarkets, retailers, general merchandisers,
convenience stores, food and drinks specialists are among the most
preferred channels for the sale of tea. Convenience stores and
supermarkets have become popular channels for purchase of goods due to
improvement in the living standard of people in several developed
countries. Supermarkets and hypermarkets are likely to dominate the
distribution channels by 2020.