Canadian Vending

Partnership Key To New Project

Combination machine brings some intrigue to local arenas

April 1, 2008
By Cam Wood

You know something interesting is happening when the subject of your
interview pauses from answering questions to talk to a few inquiring

Combination machine brings some intrigue to local arenas

The partners behind the Dairy Goodness Centre, left to right: Tara McMillin, Dairy Farmers of Canada; David Murphy, Speedee Snacks; Mark Boerkamp, Norfolk County; and, Brenda Dawes, Norfolk Association for Community Living.

You know something interesting is happening when the subject of your interview pauses from answering questions to talk to a few inquiring minds.

At a recent press conference, Ontario vending operator and entrepreneur, Dave Murphy, did just that. Murphy is part of a new vending partnership in the community he serves, and he couldn’t resist taking a moment to explain the venture to a few members of the general public that had gathered by the new dairy machine.


“I think you’ll see one of these in every vending bank within 10 years,” Murphy said, getting back to business.
The veteran of the vending industry is buoyed by the kind of interest shown by the general public. In the three weeks the machines have been in use, consumer response has been excellent. Murphy knows that the industry is changing dramatically, and is happy to see consumers taking an interest, and perhaps shedding a bit of the stereotype that surrounds vending.

The project is unique in a number of ways. In Norfolk County, nestled in Southern Ontario along the shores of Lake Erie, the Norfolk Association for Community Living operates the concessions and vending machines in the five arenas serving the county. The arenas are owned by the municipalities.

The Jofemar machines are Spanish, sourced through Kane’s Distributing, and offer a unique vend to consumers. The majority of products are dairy-based beverages. However, there are combination options available, such as pay-one-price milk, cereal and spoon.

Branded the Dairy Goodness Centre, Natrel’s Furn Elliott said the project is the first in Ontario to use these new machines.

And the Dairy Farmers of Canada have also joined in the partnership.

“We recognize there is a growing trend in healthy choices,” said Tara McMillin, representing the DFC. “And, this is an opportunity to grow our out-of-home consumption.”

“So we have four partners that have come together,” said Murphy, who has operated Speedee Snacks for over 30 years. “And I think Norfolk is leading the way in this method of vending.”

And, of course, as any parent that has spent countless hours at ice rinks across Canada knows, healthy options are often limited.

This partnership with the NACL also means the same products are available through the concession stands they operate in the arenas.

“This means consistency with the product and the program county-wide. This is a big plus for the public because these teams and skaters, they travel around (the county),” Murphy said.

“We see families that are here for the better part of the day,” said NACL Job Links manager Stella Galloway. “This is great, especially for those early mornings when you’re rushed.”

From a technical perspective, the Jofemar Multiplus is a live-display cabinet, with an elevator system inside.

Murphy said he preferred this option after doing his research because it allows for partial product stocking.

Recognizing that arena vending is seasonal, Murphy said the expiry date management of the milk products requires some consideration, and not having to keep the machine completely stocked is a benefit in this case.o

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