Canadian Vending

News
Paul Schmidt lands chief marketing officer post at Fresh Healthy Vending


February 29, 2016
By Laura Aiken

San Diego, CA – Fresh Healthy Vending has hired industry veteran Paul Schmidt as the company’s first chief marketing officer.

Schmidt will oversee and lead all brand, strategy and marketing initiatives for the company’s two brands, Fresh Healthy Vending (FHV) and Reis and Ivry’s.

“With such an impressive background, we’re confident Paul will direct our marketing strategies toward great success in his new role as CMO,” said Nick Yates, Chairman of FHV, in a news release. “Paul will be responsible for handling all developments and creative direction for our existing brand, as well as our new brand, Reis and Irvy’s. He’ll focus on building strategies that pertain to consumers and our franchisees in order to drive FHV’s overall growth.”

Schmidt comes to FHV with 24 years of industry experience as a global marketing and brand development specialist. He has been involved in the development and implementation of brand and marketing initiatives for organizations including Taco Cabana, Pollo Tropical, and El Torito Restaurants. Most recently, he was chief operating officer for Balboa Brands, franchisor for the Juice It Up! concept, directing and overseeing a national franchise network. Additionally, his experience outside of the industry includes work with global clients such as Marriott International, Yamaha Motor Corporation and Monster Energy.

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“I’m thrilled to be here. Fresh Healthy Vending is a great company and we have a lot of opportunity that lies ahead of us for marketing improvements,” said Schmidt, in a news release. “My passion for branding, mixed with Nick’s passion for company growth is a merger that will surely lead to success for both Fresh and Reis and Irvy’s as a whole.”