Canadian Vending

Features Payment Technology
PayRange premiers new payment app that supports Apple Watch and bitcoin


April 24, 2015
By Canadian Vending

Topics

April 22, 2015, Las Vegas – PayRange
premiered a new version of its mobile
payment app that includes functionality for offers that will support
Apple Watch and offer bitcoin capability at the NAMA OneShow.

April 22, 2015, Las Vegas – PayRange premiered a new version of its mobile
payment app that includes functionality for offers that will support Apple Watch and offer bitcoin capability at the NAMA OneShow.

 

PayRange founder
and chief executive Paresh Patel presented a keynote and product
announcement at the NAMA OneShow that drew a large crowd
of the industry's leaders.

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The new app features virtual cards for each machine that is in
"PayRange." The reverse side of the virtual machine cards includes
rebates and offers that are specific to each machine. For example, one
offer might be "Purchase Fritos and get 25 cents off." The user selects this
offer, sends payment to the machine, and makes the selection on the
machine normally. After the product is dispensed, a barcode scan window
appears in the app and the user is prompted to scan the barcode of the
item to validate the offer. Once validated, a credit is applied
immediately to the user's PayRange account.

"We have cracked one of the toughest nuts in marketing for vending
machines," Patel said the company said in a news release. "Operators and product companies alike have had
very limited ability to market to consumers at the point-of-purchase.
This industry has long had the 'fill it and they will come' mentality
simply because tools did not exist to help operators."

Through the use of this patent pending mobile offers technology,
PayRange is able to deliver a solution to product companies that will
allow them to promote their products in the vending channel in a much
more effective manner. This PayRange system works with virtually any
vending machine and requires no additional changes on the machine
itself.

PayRange also announced that it has partnered with four product
companies for the initial launch of the offers program: Pepsico
Foodservice, General Mills, Mars and Hershey. "When Paresh
confidentially previewed the system, we recognized immediately this was
the game-changer this industry has sought," said Rick Anastasi, General
Mills' national sales manager of convenience special markets. "We are
very excited and signed up for the program on the spot."

During the NAMA keynote presentation, Patel announced three additional
new products and innovations. The company said it will be supporting
Apple Watch and revealed how consumers will be able to pay with an Apple
Watch, leaving their smartphones in their pockets.

Accompanying the new mobile app is an all-new web console. It allows
operators to manage their PayRange devices, run reports, and create and
deploy offers (effectively re-pricing selections) without needing to
travel to the machines themselves. The site will also allow consumers to
add funds to their PayRange account using bitcoin.

Last, but not least, PayRange announced an all-new version of the BluKey
device, "BluKey Plus." Similar to the original device, BluKey Plus will
work seamlessly in machines with card readers even when the machine
itself does not support two cashless payment devices. The BluKey Plus
features patent pending "splitter" technology that allows it to register
as a single cashless payment device on the machine, but support both a
card reader and PayRange. This enables operators to support mobile
payments and offers across their entire fleet of machines.


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