PepsiCo Beverages Canada to distribute evian® in Canada in 2021
By CANADIAN VENDING
PepsiCo Beverages Canada and Danone Waters of America (DWA), the U.S. and Canadian importer and distributor of evian® spring water, announced that they have entered into an exclusive alliance for PepsiCo Beverages Canada to distribute evian® in Canada.
As of January 1, 2021, PepsiCo Beverages Canada will sell, distribute, and merchandise evian® across Canada. This will further increase the distribution of evian® and accelerate the brand’s growth.
“We are thrilled about this new partnership with PepsiCo Beverages Canada”, said Danone Waters of America CEO Henri de L’Épine in a statement. “Their extensive Direct-to-Store Delivery system, strong selling capabilities and a complementary brand portfolio will undoubtedly increase evian’s ® ability to serve our business partners who want to offer Canadian consumers an exceptional natural spring water.”
“In the bottled water category, evian® has thrived as a premium and innovative brand,” said PepsiCo Beverages Canada president, Richard Glover. “This alliance plays an important role in PepsiCo’s overall hydration strategy and enables us to use our distribution networks and sales capabilities to accelerate the growth of evian® in the Canadian marketplace.”
evian® is the number one Premium Water in Canada, with a strong portfolio of Single Serve and Multi Pack options. PepsiCo’s presence in all key channels will allow evian® to further reach consumers in both the retail and Foodservice segments.