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PepsiCo Inc. buys BFY Brands for undisclosed amount

December 5, 2019

Image courtesy of PRNewsfoto and PepsiCo, Inc.

PepsiCo, Inc. announced it has entered into a definitive agreement to acquire BFY Brands, the maker of PopCorners snacks. Upon closing, BFY Brands will report into PepsiCo’s Frito-Lay North America division.

The addition of BFY Brands will expand Frito-Lay’s snacking portfolio and reach into the better-for-you snacks division for consumers.

“BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for,” said Steven Williams, CEO, PepsiCo Foods North America in a press release. “Their production capabilities will support the growth of our existing, more-nutritious snack brands.”

The PopCorners line of snacks is available in grocery stores nationwide and includes Flex Protein Crisps and Flourish Veggie Crisps.


The transaction is subject to customary conditions and approvals, including regulatory approvals. The amount has not yet been disclosed.