Canadian Vending

News
PepsiCo launches premium bottled water in artistic packaging


January 4, 2017
By Canadian Vending

PepsiCo has launched a line of purified, pH balanced water in bottles that feature the work of emerging artists.

Available across the United States beginning in February, LIFEWTR is pH balanced with electrolytes added for taste, PepsiCo said in a news release.

It will be sold in bottles that feature rotating label motifs created by emerging artists. The label is intended as a platform for emerging and developing artists to be seen and discovered on a broad scale, the release said.

“Our LIFEWTR artists will turn the traditional bottle label into a unique masterpiece that speaks to the creativity – and source of creation – linked to the brand’s core,” said Brad Jakeman, President, Global Beverage Group – PepsiCo, @bradjakeman. “LIFEWTR is a huge priority for us and an exciting global big bet, and we’ve worked hard to make a premium bottled water experience that combines the right mix of a clean, pure taste with eye-catching packaging and an authentic connection to the consumer. We can’t wait to bring this brand to consumers around the world, beginning with the United States.”

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LIFEWTR will be available in the U.S. in 700 ml and 1 L sizes. The 700ml bottle comes with a sports cap.