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PepsiCo To Offer Low-Calorie Gatorade


March 24, 2008
By Canadian Vending

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PepsiCo Inc. is adding a low-calorie version of Gatorade and a bottled
water with caffeine and vitamins to its lineup of non-carbonated drinks.

PepsiCo Inc. is adding a low-calorie version of Gatorade and a bottled water with caffeine and vitamins to its lineup of non-carbonated drinks.

The company said in early September that it will introduce G2, a low-calorie sports drink from Gatorade, and Propel Invigorating Water, a vitamin-enhanced caffeinated water.

G2, PepsiCo said, will have 25 calories per eight-ounce serving (227 grams) and is the first new Gatorade product since the original drink was introduced in 1967. The original lemon-lime Gatorade has 50 calories per eight-ounce serving.

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PepsiCo said it will distribute the drinks beginning later this year to small-format customers, including convenience stores, gas stations and retail outlets.

The company also said it is reformulating its SoBe Life Water with sucrose, antioxidants and vitamins. The new formulation will have 35 calories per serving, which is 30 per cent fewer than the previous formulation.

PepsiCo is also reformulating its Aquafina Alive water with a new sweetener blend that has fewer calories.


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