October 13, 2011 – PepsiCo Beverages Canada is introducing the 7UP EcoGreen bottle – North America's first soft drink bottle made from 100 per cent recycled PET plastic.
PepsiCo has identified a way to couple existing technology with the best sources of recycled PET plastic and best-in-class processing techniques to produce a high quality, food-grade bottle.
"After three years of research and development, we have cracked the code to commercially develop a soft drink bottle made from 100 per cent recycled PET plastic, and Canada has proudly led the way," said Richard Glover, president, PepsiCo Beverages Canada. "Consumers want products and packaging that reflects their desire to protect the environment, and PepsiCo is committed to delivering on that with this kind of world-class innovation."
The 7UP EcoGreen bottle is intended to reduce the amount of virgin plastic used by approximately six million pounds over the course of one year. Studies published by the Association for Post-Consumer Plastic Recyclers estimate that reducing the use of virgin plastic will lead to a reduction of more than 30 per cent in greenhouse gas emissions and more than 55 per cent in energy use, based on current 7UP production levels.
The EcoGreen bottle will be available across all 7UP and Diet 7UP package sizes beginning in early August 2012, and will look and feel like any other PET plastic soft drink bottle. PepsiCo reports that consumers will not detect a difference to the packaging or taste of the soft drinks.
The bottle will be produced in multiple PepsiCo manufacturing facilities across Canada. The company invested $1 million in production enhancements in its facilities, including resin handling systems and inspection systems. Although there will be an incremental cost to produce the 7UP EcoGreen bottle, PepsiCo plans to price 7UP beverages on par with other soft drink brands.
PepsiCo's long-term plan is to increase the use of bottles made from 100 per cent recycled plastic. Currently, PepsiCo leads the industry by incorporating an average of 10 per cent recycled PET in its primary soft drink bottles in Canada and the U.S.
In 2011, PepsiCo Beverages Canada was named one of Canada's top 50 socially responsible companies by Maclean's magazine.