PepsiCo’s Social Vending System unveiled
By Canadian Vending
By Canadian Vending
April 27, 2011, Purchase, NY – PepsiCo will unveil its new Social Vending System at the National Automatic Merchandising Association’s (NAMA) OneShow in Chicago, today through April 29.
The networked unit features full touch screen interactive vending technology that enables any user to send a gift to a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message. There’s also an option to further personalize the gift with a short video recorded right at the machine. The gift is delivered with a system code and instructions to redeem at any PepsiCo Social Vending machine. When the recipient redeems the gift, they’re given the option of either thanking the original sender with a gift of their own or paying it forward and gifting a beverage to another friend.
“Our vision is to use innovative technology to empower consumers and create new ways for them to engage with our brands, their social networks and each other at the point of purchase,” said Mikel Durham, chief innovation officer at PepsiCo Foodservice. “Social Vending extends our consumers’ social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun and exciting they’ll want to return to, again and again.”
Social Vending also enables “random acts of refreshment” – the ability to buy a drink for a complete stranger through any other social vending system. For example, a consumer could send a symbol of encouragement to a city that’s experienced some challenging weather or a congratulatory beverage to a university that just won a championship. The platform holds potential to extend all PespiCo’s digital and social programs, including Doritos “Crash the Super Bowl” Takeover, Pepsi Refresh Project and DEWmocracy, beyond consumers’ own devices all the way to the point of purchase.
The telemetry designed for use with the Social Vending System also delivers operational benefits, allowing operators to closely manage inventory levels and delivery scheduling remotely, as well as update digital content online, changing messaging and media content as needed.
Further development of the Social Vending platform is now underway. PepsiCo anticipates testing the concept with key strategic partners later this year.