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Pipcorn offers better-for-you snacking with a mission


The Canadian offerings include the brand’s top sellers Truffle and Sea Salt Heirloom Popcorn, as well as Heirloom Cheese Balls’ top sellers Cheddar and Cheddar Jalapeno. Image courtesy of Pipcorn

Pipcorn, the minority-owned, better-for-you heirloom snacking brand, expands its North American presence by entering retailer locations in Canada.

A new, healthy vending option is now available for popcorn-loving consumers who want to eat upscale flavours of popcorn.

Pipcorn’s beloved snacking staples, Heirloom Popcorn and Heirloom Cheese Balls will be available at Loblaws Natural Value stores this month and continue to roll out to additional retailers throughout the year.

Pipcorn uses heirloom corn as the base for all of its products to create sustainable, cleaner versions of classic snacks. Pipcorn Popcorn features mini-kernel corn that is delicate, won’t get stuck in your teeth and is easier to digest. The Canadian offerings include the brand’s top sellers Truffle and Sea Salt Heirloom Popcorn, as well as Heirloom Cheese Balls’ top sellers Cheddar and Cheddar Jalapeno, both made with organic dairy.

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“We are so excited to introduce Pipcorn to our neighbours up north, bringing our sustainable snacking favourites to more people in partnership with Loblaws,” said Teresa Tsou, co-founder of Pipcorn. “Starting with our popcorn and cheese balls, this expansion creates a jumping-off point for Canadians looking for options that are not only better-for-you but also doing great work to better the planet.”

This North American expansion comes at a time of impressive brand growth for Pipcorn, as Pipcorn’s DTC sales are up by 520 per cent year-to-date. The brand also launched its Heirloom Crackers  to its American line, using the leftover corn flour from their cheese balls production, up-cycling and deepening their sustainability mission.

As a minority-owned, queer brand, Pipcorn has committed to supporting the community by donating percentages of sales to various groups to support COVID relief, BIPOC, and well as LGBTQIA+ organizations. Pipcorn is dedicated to creating a better future through food with its thought leadership representation, better ingredients, sustainability, and corporate responsibility.