Canadian Vending

Features Consumer Behaviour Trends
Pour-over coffee making waves in office coffee service


May 2, 2019
By Canadian Vending

Topics
Image courtesy of Coppercow.com

Owner of Copper Cow Coffee, Debbie Wei Mullin says that this non-traditional method of coffee sales is key to her company’s success.

Mullin had discovered that her company has seen much faster growth online, where the extra advantage of alluring photos and video of her pour-over coffee system help educate her consumers as well as explain purported benefits.

The popularity of her brand in office spaces through pantry services or office coffee vendors are part of Copper Cow’s success.

The lower price point online purchases are the second element of her product’s popularity. By buying in bulk, consumers can pay as little as $1 a cup.

The subscription services create engagement with the clients, who become not just customers, but also give feedback to product development.