Canadian Vending

Features Innovation Trends
Red Bull creates interactive cans

Specially marked cans include link to create music


July 9, 2019
By Canadian Vending

Topics
Image courtesy of Red Bull

In celebration of Red Bull Music Festival’s return to Montréal and Toronto, Red Bull® Energy Drink and Red Bull® Sugarfree cans will feature a first ever limited edition design.

The design features Montreal and Toronto’s cityscape blended with sounds and scenes shaping Canadian music. The cans will be available country wide for all your festival needs.

Each can will feature a link to a custom-built beat making application that allows you to create your own compositions with any computer keyboard, tablet or smart phone.

The experience pairs both samples recorded at this year’s Red Bull Music Academy Base Camp in Calgary alongside visuals taken from last year’s Red Bull Music Festivals. One lucky creator will win an all-expenses paid trip for two to Red Bull Music Festival Toronto (winner will be selected on September 3rd, 2019).