Canadian Vending

Products Snacks
Reese kicks off Spring with free gas card giveaway


April 8, 2009
By Canadian Vending

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NEWS HIGHLIGHT

Reese kicks off Spring with free gas card giveaway
Hershey Canada Inc., in association with its Reese brand is excited to announce its "Gas Card Giveaway" online promotion.

Hershey Canada Inc., in association with its Reese brand is excited to announce its "Gas Card Giveaway" online promotion. The perfect combination of peanut butter and chocolate is providing over 300 lucky Canadians with another perfect combination – free and gas. Thanks to Canada's best-selling peanut butter and chocolate candy, select winners will be able to enjoy free gas retailer gift cards.

Through December 31, 2009, Reese candy lovers will have the chance to enter to win free gas for one year! Three grand prize winners will each receive 52 gas retailer gift cards – one for each week of the year – valued at $75 each. In addition, Hershey Canada will be awarding 300 secondary prizes -30 for each month of the contest – each consisting of a single $75 gas retailer gift card. Reese(R) brand is sweetening up the daily life of Canadians!

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"Canadians have remained loyal to the perfectly irresistible combination of peanut butter and chocolate offered in Reese candy. We want to provide our fans and supporters with the perfect prize, free gas, to go with our one-of-a-kind and perfect combination," said Lynn Baumgartner, Vice President of Marketing, Hershey Canada.

All participating Reese products are available at mass, grocery, drug and convenience stores. No purchase is necessary to enter the Reese Gas Card Giveaway. Consumers can simply go to the contest website to complete and submit the short entry form, including a UPC Code that can be found on the outside wrapper of participating products.

Participating products include: Reese Peanut Butter Cups, Reese Crunchy Peanut Butter Cups, Reese's Pieces and Reese Peanut Butter Crunch, Reese Whipps, Reese Miniatures, Reese Bites and Reese 100 Calories Peanut Butter Wafer Bar. Entrants must be over the age of majority. Contest closes December 31, 2009. Internet access and skill-testing question required.

Additional information regarding the promotion is available at participating retailers and on in-store displays and as well as online. Please visit www.reese.ca for official contest rules.

About The Hershey Company/Hershey Canada, Inc.
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey's, Reese, Hershey's Kisses, Twizzlers, Oh Henry! and Ice Breakers as well as the smooth, creamy indulgence of Hershey's Bliss. Hershey is a leader in the
fast-growing dark and premium chocolate segment, with such brands as Hershey's Special Dark and Hershey's Extra Dark. Please visit: www.hersheycanada.com.