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Salt of the Earth going nuts with sodium reduction


July 2, 2014
By Canadian Vending

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July 2, 2014 – Salt of the Earth has created
a low-sodium salt designed to reduce sodium by up to 60 per cent using such popular ingredients as peanuts pistachio, almonds and
seeds.

 

 zarubi_saltoftheearth-small

July 2, 2014 – Salt of the Earth has created
a low-sodium salt designed to reduce sodium by up to 60 per cent using such popular ingredients as peanuts pistachio, almonds and
seeds.

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“Consumers prefer healthier products but won’t compromise on
organoleptic properties like flavour and mouthfeel,” said Giorit Carmi, marketing
manager of Salt of the Earth, in a news release. “Eating nuts while watching
sports is a core part of our culture – even more common than drinking beer. We
identified this niche sports fan market as one of the premium targets for
reducing sodium consumption.

“Zarubi Pitzuchai Hagalil, one of the leading nut companies
in Israel, recently added it to their line with great success. Our next step is
to introducing this low-sodium ingredient into the global market.”

The new low-sodium ingredient keeps the same salty taste in
a formulation, but has much less sodium. It contains high-value potassium
chloride derived from the Dead Sea, plus natural, sustainable Red Sea salt.
Salt of the Earth relies on Mother Nature’s powers to produce sea salt, without
chemical processing and with a minimal ecological footprint.

This sodium-reduction ingredient is heat stable and enables
a “low-sodium” label claim. It contains no artificial ingredients or
preservatives, and is produced under strict inspection to ensure potency,
purity and safety. Zarubi tested the ingredient in multiple lab applications
using several kinds of nuts and based on these results decided to launch the
low salty nuts line in Israel.

“The test results should encourage savory snack makers to
develop low-sodium nut snacks,” said Carmi, in the release. “Nuts and seeds are
highly nutritious, but a key challenge is to reduce sodium without impaction
salty flavor.”