Canadian Vending

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‘Scream Cheese 2’ Chosen for Doritos


July 24, 2009
By Canadian Vending Magazine

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For years, Ryan Coopersmith and his seven best friends dreamed of
becoming famous and making people laugh. Now, thanks to their winning
video, “Scream Cheese 2”, the Boo Ya Pictures team from downtown
Montreal is turning their dream into reality

For years, Ryan Coopersmith and his seven best friends dreamed of becoming famous and making people laugh. Now, thanks to their winning video, “Scream Cheese 2”, the Boo Ya Pictures team from downtown Montreal is turning their dream into reality with a cash prize from the Doritos brand that will be used to finance their first full length feature film.

fritolay 
Ryan Coopersmith celebrates with his Boo Ya Pictures partners after winning the Doritos Guru contest. The team of aspiring filmmakers will take home $25,000 and 1 per cent of sales for their flavour name and winning commercial, Scream Cheese. (CNW Group/Frito Lay Canada)


 

“This is really a dream come true for us,” says Coopersmith, the 21 year-old front man for “Scream Cheese 2.” “My friends and I have been making movies since we were kids, and we’re so happy we can finally make some money doing what we love. We can’t wait to see our Doritos commercial actually on TV.”

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The eight boys grew up together and have been best friends since elementary school. All are currently attending university, and studying disciplines that range from film to commerce to political science, but no matter how busy they are, there has always been time to pursue what they truly loved – creating films to make people laugh.

“Our video was inspired by rock n’ roll and deep anger management issues,” says Coopersmith. “We’d like to thank our parents, who were likely our biggest supporters, since they saw this as an opportunity to finally kick us out of the house!”

The winning video was selected by Canadians through online votes. Boo Ya Pictures will take home $25,000 and receive one per cent of future Canadian flavour sales. The once mysterious no-name chip will now be called Scream Cheese and the group story will be featured on the bag. The commercial will also air on networks across the country.

“We are so proud of the creative talent we have in this country – the quality and creativity of the videos, from the 2000 plus entries to the final five, has been incredible,” says Tony Matta, vice-president of marketing at Frito Lay Canada.

The “Become the Doritos Guru” contest asked Canadians to name a new flavour of chips and create a 30-second commercial to promote it. Canadian response to the contest was overwhelming, with over 2,100 video entries and about 30,000 Facebook fans. This record breaking campaign was ranked the number one most subscribed sponsored page in Canada and the number one most viewed sponsored page in Canada on YouTube, with over 1.5 million unique visitors.