Canadian Vending

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Seattle’s Best Coffee road show stops in T.O.

December 1, 2011
By Administrator


seattlesbestroadshowcv3December 1, 2011, Toronto – The Seattle's Best Coffee roadshow kicked off in Toronto this week.

Representatives from Seattle's Best Coffee were on hand at the Toronto Sheraton Airport Hotel on Nov. 28, promoting the company's rebranded office coffee equipment and the new colour coded system designed to help coffee lovers pick their perfect brew.

Representatives from Brokerhouse, the exclusive Canadian distributor for Seattle's Best Coffee machines, and Vending Products of Canada, the exclusive Canadian distributor of Seattle's Best Coffee's beans, were also on hand to run demos and answer questions.

Visitors scoped out the the Avalon Petite X machine, which was re-branded with the Seattle's Best Coffee logo in May. The machine can make three types of coffee, as well as hot chocolate, and add a shot of French vanilla flavouring to any beverage. A single machine offers 50 options in varying cup sizes and flavour options.


Attendees were also invited to sample brews across Seattle's Best Coffee's range of products, guided by the new level rating system. Coffees across the five level system are characterized as follow:

  • Level 1: Mild, light and crisp
  • Level 2: Bright and lively for easy drinking
  • Level 3: Balanced, smooth and full-flavoured
  • Level 4: Rich, elegant and complex
  • Level 5: Bold, dark and intense

Coffees from each level are available for single cup servings in 12 ounce and five pound whole bean packages, as well as 12 ounce ground coffee packages. In addition, cinnamon, French vanilla and hazelnut flavoured coffees are offered in select sizes.

Decaf, organic and Fair Trade options are also available.

In the coming days, the Seattle's Best Coffee road show will be making stops in western Canada. On Dec. 6, the show will be in Vancouver at the Sheraton Vancouver Airport Hotel, and on Dec. 8 the show will be in Calgary at the Coast Plaza Hotel & Conference Centre.

Each event will run from 1:00 pm to 5:00 pm.

The road show made a stop in Montreal earlier this week, dropping by the Sheraton Montreal Airport Hotel on Nov. 30.

Plans are also underway to bring the road show to Atlantic Canada, where the company sees significant opportunities for growth.