Canadian Vending

Second Cup appoints new president

February 5, 2014
By Administrator

Feb. 5, 2014, Mississauga, ON – Alix Box is the new president and CEO of Second Cup.

She begins her new position Feb. 24. Box succeeds Stacey Mowbray, who is leaving the company to pursue other opportunities, said the company in a release.

Box brings a wealth of retail leadership experience to Second Cup. For the past six years, she has been a member of the senior leadership team at Holt Renfrew, most recently as senior vice-president of retail.
Previously, Box was the vice-president of operations at Starbucks, where she was responsible for 675 stores across Canada. During her 10 years at Starbucks, she helped to build the culture and increase sales and profits.


"Alix possesses the ideal combination of related retail experience and leadership attributes to lead Second Cup into a new era of success,” said Michael Bregman, Second Cup's chairman, in a news release. “She has an extraordinary track record and is driven to deliver sustainable, long-term value for Second Cup shareholders and franchise partners."