Canadian Vending

Features Coffee Service
Second Cup to launch single-serve capsules


June 3, 2014
By Canadian Vending

Topics

June 3, 2014 – Second Cup will launch single-serve
coffee in RealCup capsules in grocery stores and Second Cup cafés across Canada
in early August.

June 3, 2014 – Second Cup will launch single-serve
coffee in RealCup capsules in grocery stores and Second Cup cafés across Canada
in early August.

The line is compatible with Keurig K-Cup
brewing systems and will include Paradiso medium and Paradiso dark roast
coffees, which are both multi-region, 100 per cent Rainforest Alliance
Certified coffees, said the company in a media statement. Paradiso medium roast
coffee is Second Cup’s signature blend, medium bodied and fruity with a hint of
sweetness. Paradiso dark roast coffee is a deep and rich blend, with a smoky
flavour and a hint of cocoa.

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“With the launch of Second Cup® coffee in
RealCup™ single-serve capsules, we are proud to offer Canadians more ways to
enjoy our high quality coffee in the comfort of their homes,” said Alix Box,
Second Cup president and chief executive officer, in the statement.

Through a recent partnership with Kraft Canada,
the company has made its products available for consumers to enjoy at home by
selling them in the grocery retail channel. The partnership includes Tassimo T
Discs, Paradiso, Paradiso dark, Caffè Latte, Espresso Forte coffee brands and
most recently Caramelo, three whole-bean and three roast-and-ground coffees.