SEO and tracking your action online
By Canadian Vending
By Canadian Vending
Dec. 3, 2010 – Recently VendingConnection.com was asked how companies
can track their website speculations. In the ever-growing web industry
it's crazy not to be online – it's even crazier not to track your
Dec. 3, 2010 – Recently VendingConnection.com was asked how companies can track their website speculations. In the ever-growing web industry it's crazy not to be online – it's even crazier not to track your online action. There are a number of ways you can track your hits on a website.
One of the most popular ways listed by VendingConnection.com, and also the most cost-effective because it's free, is Google Analytics; http://www.google.com/analytics/. This tool will track your page views, click through rates on ads and articles. It also has mobile tracking ability. You can find information on who is visiting your site, how often people are returning to your site, where they are coming from geographically and which web browser they are using the most.
You may also contact your web hosting company. They should be able to provide this information for you or tell you how to get it.
Another important aspect of the web is search engine optimization (SEO) the ultimate question is how to optimize your site for search engines so people can actually find you. Most search engines work in the same way and keywords are your tool for optimizing for them. Google is without a doubt the most popular search engine, bing, Yahoo, AltaVista and many others follow close behind. Trying to optimize for each search engine would be more than a full time job – if you aim to optimize for Google you should be covered for the others.
Google likes relevant and fresh content. If your website is even a week behind on being updated – Google will not find you – the more recent, the better – the simpler, the better. A simple web domain is the first step, one word keywords are the next.
Where do you place these keywords?
All over your site. If you use a content management system for your website like Joomla, Drupal, WordPress etc., then you'll have a meta data tab in your content sections – this is where you'll want to enter your keywords. Simply placing them on headlines, in links and repeating them in the content works well to. Can't think of which keywords to use?? Google has you covered there as well with a keyword tool, you can advertise with keywords: visit https://adwords.google.ca/o/Targeting/Explorer for more information.
Wordstream offers a free keyword tool: http://www.wordstream.com/keywords/
There are no perfect answers or techniques guaranteed to get you the top spot on Google or any other search engine – but these and many more practices can get you headed in the right direction.