Canadian Vending

Features Coffee Service
September is National Coffee Service Month


August 21, 2012
By NAMA

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Aug. 21, 2012, Chicago – The National Automatic Merchandising
Association (NAMA) has deemed September to be National Coffee Service
Month.

Aug. 21, 2012, Chicago – The National Automatic Merchandising Association (NAMA) has deemed September to be National Coffee Service Month.
For the first time, beginning Sept. 1 and taking place throughout
the month, NAMA coffee, tea and water operators will mark the milestone with special
events at customer locations throughout the country.

"Our goal as a NAMA committee is to support our fellow coffee service
operators. This year, we’re debuting National Coffee Service Month to
deliver a fun, caffeinated point-in-time to jump start marketing
activities designed to build awareness that providing coffee service is a
measurable employee benefit that maximizes productivity," said Howard
Chapman, NAMA coffee committee chairman and a member of the NAMA board
of directors.

"Most importantly, coffee service is a segment of our business that
offers great potential and we want to provide tools to help our
operators," he added. "To that end, we have sent members a National Coffee Service Month Toolkit
– and have made an electronic copy available on our member-only website – brimming with ideas and suggestions to help them implement a
marketing campaign that works best for their service area and their
customers."

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"September is the perfect month to celebrate office coffee. We are also
building on existing efforts, including National Coffee Week and
National Coffee Day, which take place in September as well," he
continued. "From small customer appreciation events to fund-raising,
we encourage operators to leverage the opportunities that are possible
by working together as a group of business owners to build awareness of
coffee service and ultimately, drive sales."