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Shekel Brainweigh and Nayax improve micro markets


Image courtesy of Nayax and Shekel Brainweigh

Shekel Brainweigh Ltd., the weighing technology company, announces it has integrated Nayax payment solutions as a standard payment method for its Innovendi machines.

It has been recognized recently that there is a significant growth in demand for micro markets to better support the call for healthier food, ready meals and specialty drinks, which are not currently well supported in traditional vending machines. Innovendi is currently integrated with Nayax’s VPOS touch complete payment solution enabling new markets for Innovendi and letting operators enjoy fast time to market using a standard global payment solution.

Innovendi is an unattended automated locked micro market cooler equipped with smart shelves, providing a full autonomous solution for reliable self-service of products. Shekel Brainweigh reported recently a significant growth in the sales of Innovendi following recent enhancements in Shekel Brainweigh’s technology and today’s market demand for micro markets.

“With the COVID-19 pandemic continuing to spike around the globe, there is significant growth in demand for our Innovendi micro market,” said Udi Wiesner, general manager of Shekel Retail Innovation Division, in a press release. “Moreover, we have opportunities in new territories, and expectations for fast deployment. Payment systems integration is always a challenge and requires localization efforts. Integrating Nayax’s global payment solutions gives us a competitive edge going forward, and the opportunity to deploy and activate our Innovendi seamlessly, securely and in short time in many countries around the globe.”

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“We have long viewed the micro market segment as a great opportunity, with tremendous potential for growth”, said Yair Nechmad, Nayax, CEO. “Partnering with Shekel Brainweigh to provide a complete cashless payment solution with added consumer engagement capabilities will allow Innovendi’s autonomous closed Micro Market solution to address new segments of the market. We’re proud to partner with them in this exciting time of growth in the Micro Market sector and we look forward to sharing with them in a sustained period of success.