Canadian Vending

Smile Cookie campaign returns to Tim Hortons

September 20, 2018
By Canadian Vending
Image courtesy of Tim Hortons

 Tim Hortons’ annual Smile Cookie™ campaign returns from September 17 to September 23, supporting local charities and organizations in communities across the country.

For one week only, Tim Hortons’ guests will be able to purchase the restaurant’s signature chocolate chunk cookies, decorated with blue eyes and a cheerful pink smile, for $1 (plus tax) at participating restaurants.

The full $1 from each Smile Cookie will be donated by Tim Hortons restaurant owners to a local charity, hospital or community program that they have selected. Last year, the campaign raised over $6.5 million.  Examples of 2018 charities the Smile Cookie fundraiser will support include The Snowsuit Fund in Ottawa, Children’s Wish in Montreal and the BC Children’s Hospital Foundation in Vancouver.

“The magic of the Smile Cookie is that there is a real smile of a Canadian individual benefitting behind each and every one,” says Alex Macedo, President, Tim Hortons. “We are incredibly proud and deeply appreciative of what our restaurant owners and guests accomplish together each year with this program, raising millions of dollars to help those who need it most through donations to charities from coast-to-coast.”


Sharing smiles across Canada since 1996, the fundraiser first launched to raise funds for the Hamilton Children’s Hospital in Ontario. The arrival of the blue eyes and pink frosted smile has grown to become a beloved annual fundraising initiative supporting over 500 charities and organizations, and an iconic Canadian symbol of Tim Hortons guests and restaurant owners’ commitment to strengthening their communities. For the first time, the Smile Cookie campaign will now be celebrated globally with many Tim Hortons locations participating around the world including the US, Mexico, the UK, Philippines and the UAE. 

Visit to learn more about this year’s campaign partners across Canada and show your support by sharing #SmileCookie on social media.