Canadian Vending

Snack bar start-up focused on fats

September 20, 2017
By Canadian Vending

Toronto — A Canadian entrepentrepreneur is behind a snack bar start-up intent on demonstrating that, contrary to popular belief, fat is good for you.

Suzie Yorke spent the bulk of her career working for consumer packaged good companies and the last 10 years as a marketing executive with weight-loss companies. The entrepreneur, a single mom who has competed in 11 Ironman triathlons, has now started Suzie’s Good Fats Company. Her mission is to change how women eat by focusing on more, good fats, less sugar and how women actually feel about what they eat.

The snack bars are low in sugar, made with natural ingredients and loaded with good fats like coconut oil, peanut butter, almond butter, olive oil and even butter. The first product launch features the coconut chocolate chip and peanut butter chocolatey snack bars which contain one to four grams of sugar, eight grams of protein and lots of healthy fats.

Retailers carrying the bars include Whole Foods, Healthy Planet, Organic Garage and Natural Emporium with plans to quickly move into the natural food aisles of major grocery chains. In addition, the bars are listed at two of Canada’s largest major distributors of natural products, UNFI Foods and Purity Life. Suzie’s Good Fats plans to roll out to the U.S. in 2018.