Cape Cod chips release limited edition flavour for good cause
portion of proceeds go to support breast cancer research
Cape Cod® Potato Chips announced the limited release of Cape Cod® Pink Himalayan Salt & Red Wine Vinegar Potato Chips in support of Breast Cancer Awareness Month this October.
Five per cent of proceeds from every purchase (up to $25,000) of the limited-batch flavour will support the Susan F. Smith Center for Women's Cancers at Dana-Farber Cancer Institute, a New England-based comprehensive cancer treatment and research centre dedicated to developing tomorrow's cures through cutting-edge research.
A unique fusion of tangy red wine vinegar and savoury pink Himalayan salt come together to create a mouthwatering kettle-cooked chip, which not only tastes delicious, but supports research to find a cure for a disease that affects about 1 in every 8 U.S. women every year (breastcancer.org).
"We are proud to stay true to our New England roots and support a local and revolutionary institution like Dana-Farber Cancer Institute," says Aaron Torchio, Director of Marketing in a press release. "Pink Himalayan Salt & Red Wine Vinegar not only tastes good but allows our consumers to do good by simply enjoying a deliciously unique potato chip."
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