Chobani, LLC, announced a major expansion and investment in the Kids' Yogurt aisle with the launch of Chobani GimmiesT, a new line of Greek Yogurt snacks.
"Options today are lousy or impractical. It's either junk food that parents don't want their kids to eat, or food that's designed for adults that kids don't want to eat. We wanted to break that cycle and it's a challenge we took really seriously," said Hamdi Ulukaya, Founder and CEO of Chobani, in a press release. "As a parent, you know that food for kids has to be fun, it has to be delicious and most importantly, it has to be nutritious. And parents deserve nutritious options they can feel good about giving their kids."
The company is rolling out 13 new flavours under the Gimmies platform nationwide. The launch includes Crunch, which is similar to the popular Chobani Flip format, yogurt milkshake drinks, pouches and tubes. Like all Chobani products, Gimmies are made with only natural, non-GMO ingredients, and never any thickeners, preservatives, or artificial sweeteners.
The Gimmies line includes:
- Crunch: Poppin' Cotton Candy, Choco Chunk Cookie Dunk, Best Birthday Ever, Ooey Gooey S'More, and Rainbow Sprinkle Cone
- Milkshakes: Bizzy Buzzy Strawberry, Cookies & Cream Crush, Chillin' Mint Chocolate
- Tubes: Super Berry Rocket, Creamy Orange Dreamy, Cherry Set Go
- Pouches: See Ya Later Strawberry, Bunch of Bouncy Grape