Crispy Green gets a makeover
An American-based, freeze-dried fruit snack just got a new attention-grabbing design to reflect its single ingredient: 100 per cent fruit.
The bold brand color palette and added “focus on fruit” was a collaborative design effort by Crispy Green’s brand and packaging design firms, Fastlane Communications, LLC and Foerstel Design, LLC.
The brand makeover includes a new logo, logo icon, typography and photography treatments, primary and secondary color palette and supporting messaging platform to support its active, healthy lifestyle positioning.
Angela Liu, Founder and CEO of Crispy Green stated in a press release, “The timing was perfect for a brand upgrade. We couldn’t be more pleased with the results of this major collaborative effort and are very eager to unveil it to the public!” The new brand launch also includes a completely redesigned website.
Crispy Green’s new packaging will be rolling out in stores throughout June and beyond as it replenishes orders in over 5000 retail stores in the U.S. that currently carry Crispy Green today.
Crispy Green continues to grow its targeted advertising, mobile and digital content marketing programs as well as its brand ambassador and influencer relationships, which are further enhanced through the company’s social media activities. This includes continual development and promotion of its consumer food trend, and healthy lifestyle website, Smart Lifebites.
All Crispy Fruit snacks are available in convenient, single-serving “grab & go” bags or a “family” six-pack that includes six, single-serving bags. Each bag provides approximately one serving of fruit and 55 calories or less per bag. They can be purchased through Amazon Canada and various in-store locations across the United States.
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