Doritos ventures into first line of crackers
Sydney, AU – The popular corn chip brand, Doritos is testing out Australia’s market for crackers. Targeting millenials who are already familiar with the corn chip as a snack, PepsiCo hopes this will attract a new fan base.
The crackers are oven baked, and come in flavours similar to their chip predecessor: Cheese Supreme, Mexicana, Texan BBQ and Sweet Chili & Sour Cream. The sleek new package will be available in Australian groceries, convenience stores, and gas stations as of mid-April. There is no date set as yet for its North American debut.
Graphic FOP info deters sugar consumptionFront-of-Pack labels were found most effective when they included a…
The Canadian Coffee & Tea Show
September 23-24, 2018