Doritos ventures into first line of crackers
Sydney, AU – The popular corn chip brand, Doritos is testing out Australia’s market for crackers. Targeting millenials who are already familiar with the corn chip as a snack, PepsiCo hopes this will attract a new fan base.
The crackers are oven baked, and come in flavours similar to their chip predecessor: Cheese Supreme, Mexicana, Texan BBQ and Sweet Chili & Sour Cream. The sleek new package will be available in Australian groceries, convenience stores, and gas stations as of mid-April. There is no date set as yet for its North American debut.
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CAMA Expo 2018
October 26-27, 2018