Kellogg’s unveils new flavour with a party at cereal-themed cafe

Canadian Vending
July 10, 2019
By Canadian Vending
Kellogg’s unveils new flavour with a party at cereal-themed cafe
Image courtesy of Kellogg's and prnewswire
Kellogg's is celebrating its 113th birthday and Kellogg’s New York City Café is celebrating its third: Both companies are celebrating together with a cereal-themed cake and the unveiling of a new cereal flavour.

Canadian Vending wrote about how cereal isn’t just for breakfast anymore, and Kellogg’s places it centre stage this summer at birthday parties, and as main ingredient in snacks and cake.

The company – known for delivering cereal favourites for more than 100 years – will celebrate the third birthday of its New York-based café on Saturday, July 13, complete with an occasion-appropriate dessert featuring the new, limited-edition Froot Loops™ Birthday Cake

The new cereal was the inspiration behind Kellogg's New York City Café's public celebration of its third birthday. The first 113 guests – one for every year that Kellogg's has been making cereal –  are invited to enjoy a complimentary slice of a special "cake" made from Froot Loops Birthday Cake and Rice Krispies Treats, as well as a gift of a 3-pack of cereal. The festivities are scheduled to take place between  from 10 a.m. – 6 p.m.

Combining a strawberry flavour with the bright colours and sprinkles of a frosted birthday cake – Froot Loops™ Birthday Cake is currently available at select retailers.

"Kellogg's NYC Café is a place where guests can enjoy cereal in delicious and creative ways," says, Anthony Rudolf, Kellogg's NYC Café, Co-Owner in a press release. "Celebrating our third birthday with a cereal centric cake and special bowl was truly fitting for the occasion."

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