New eastern-inspired flavoured Pringles

Canadian Vending
March 18, 2019
By Canadian Vending
New eastern-inspired flavoured Pringles
Image courtesy of
Pringles will launch its first big change in four years, with a new rice based crisp to carry eastern-inspired flavours.

Pringles Rice Fusion will be the first flavour and ingredient change for the brand since Pringles Tortilla, which became the biggest launch in the chips category in 2015.

Based on insight that 53 per cent of chips buyers are prompted to buy more when they see new flavours - and Pringles shoppers buy the most varieties of crisp - the Rice Fusion range will bring three new flavours to the crisp category: Malaysian Red Curry, Indian Tandoori Chicken Masala and Peking Duck with Hoisin Sauce.

Rice Fusion chips promises to have a lighter texture, with less saturated fat and less salt than traditional Pringles.

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

No events

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.