New keto-friendly, plant-based snack bar
"Carbs are out. Fat is in," proclaims Dang Foods' creator, on his Indigogo launch to to fund his latest snack bar idea.
Previously known for his sticky rice snacks and coconut chips, company owner Vincent Kitirattragarn is cashing in on coconut's popularity with keto dieters and vegans alike with "Fatbar," a plant based alternative to carbohydrate heavy snack bars. By testing the waters through a crowd-funding site, Kitirattragarn can gauge reaction to his new keto-friendly, vegan, gluten-free and sugar-free snack bar, as well as source funding.
Inspired by his struggle to find vegan, sugar-free and carb-free snacks while on the Keto diet, Kitirattragarn decided to take matters into his own hands.
Fatbars contain 9 to 10 grams of protein derived from pea protein concentrate and between 14 to 15 grams of fat derived from nut butters, such as almond or cashew, depending on the flavour. 3 flavours are promised to be launched: Almond Vanilla, Lemon Matcha and Cinnamon Chocolate.
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