The snacking dead: Zombie Skittles

Canadian Vending
August 08, 2019
By Canadian Vending
The snacking dead: Zombie Skittles
Image courtesy of Mars Wrigley Confectionery
Skittles® candy is turning the tables on zombies this Halloween with the U.S. launch of its new Zombie Skittles®, and now everyone has a chance to taste the rotten flavour for the first time, if they dare.

Each pack of Zombie Skittles features a mix of five flavours: Petrifying Citrus Punch, Mummified Melon, Boogeyman Blackberry, Chilling Black Cherry, and Blood Red Berry. The ultimate twist? You don't know which one may have the repulsive taste known as "rotten zombie!"

Hidden beneath the candy shell of select pieces in the pack is a rotten zombie flavour that will reveal itself only once you've started to chew. It's an utterly disgusting taste experience that will elicit strong reactions from anyone and everyone daring enough to try it.

"Our fans love Skittles not just for its delicious fruity flavours, but for the irreverence and sense of humour for which the brand is known," said Rebecca Duke, Skittles senior brand manager, Mars Wrigley U.S. in a press release. "This Halloween, we wanted to give our fans the ultimate rotten twist on the candy they know and love, challenging them to test their bravery over a bag of Zombie Skittles."

As part of the launch, Skittles Candy is daring its fans to take part in the #DareTheRainbow Challenge. It's quite simple. Those brave enough to try Zombie Skittles are encouraged to gather a group of friends, record their experience as they try—and eventually taste—the hidden zombie flavour, and then share on Instagram using #DareTheRainbow and @skittles.

New Zombie Skittles candies hit U.S. store shelves this Halloween.

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