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Snickers makes limited flavour permanent

January 17, 2020

Image courtesy of PRNewsfoto and Mars, Incorporated.

Snickers® Brand reintroduced a favourite twist on their iconic chocolate bar with Snickers White. Snickers White features the same ingredients of the beloved bar—including the same peanuts, nougat and caramel—but fully covered in white chocolate. The variety, previously only sold for a limited time, will return to shelves as a permanent addition to the Snickers portfolio in the United States.

“We received a resounding positive response from fans when we launched Snickers White as a limited edition offering last year,” said Josh Olken, Brand Director, Snickers, in a press release. “As we continue to see the demand for white chocolate grow, we’re excited to present this new take on our classic Snickers for more fans to enjoy.”

Snickers White will began rolling out throughout the U.S. in January 2020 in Single (1.41 ounces) and Share (2.84 ounces) sizes. The new product joins other Mars Wrigley brands embracing the popular white chocolate trend, including M&M’S® White Chocolate, M&M’S White Chocolate Peanut and Twix® White Chocolate.