Canadian Vending

News
Snyder’s-Lance to acquire Baptista’s Bakery


June 16, 2014
By Canadian Vending

June 17, 2014, Charlotte, NC – As part of its focus on branded products in growth categories such
as "better for you,"
Snyder's-Lance recently signed an agreement to acquire
Baptista's Bakery, manufacturer of the Snack
Factory Pretzel Crisps brand.

June 17, 2014, Charlotte, NC – As part of its focus on branded products in growth categories such
as "better for you,"
Snyder's-Lance recently signed an agreement to acquire
Baptista's Bakery, manufacturer of the Snack
Factory Pretzel Crisps brand.

"Baptista's
is a leader in highly differentiated snacks, and we're excited to be
working with their talented, creative team," said Carl E. Lee, Jr., president and chief executive officer of Snyder's-Lance, in a media statement.
"Baptista's is a company that has excelled in providing exceptional
product quality and innovation while commercializing production in ways
that are effective and unique. The team at Baptista's is strong and
dedicated, with many new product ideas which will be an excellent
pairing for our brands. Our culture and values fit well with those of
Baptista's, which are focused on a dedication to employees and to the
community.  We are committed to retaining and growing the Franklin, Wisconsin
facility, which is strategically well positioned within our network.
 By combining the resources and expertise of Baptista's with the scale
of Snyder's-Lance, we will accelerate
our ability to deliver exciting, on-trend snacks and product innovation
while expanding our 'better for you' products and gaining needed
capacity for our growing Snyder's of Hanover pretzels.  We welcome the Baptista's team to the Snyder's-Lance family and look forward to winning together!"

"I
am so proud of everyone at Baptista's and am very grateful for the
outstanding success we have had these past 15 years," commented Nan Gardetto, chief executive officer and founder of Baptista's, in the statement. "Our success is a direct result of the
dedicated, talented group of people who make up our employee team. 
Foremost in my mind, as I entered into conversations that led to this
transaction, was my desire to find an organization that would be equally
committed to our people and our community. Certainly we believe we
have found an excellent steward for our business in Snyder's-Lance."

Advertisment