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Sony PlayStation 3 and Blu-ray vending machines


November 7, 2008
By Stevie Smith

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gamevendingNovember 7, 2008 – Seemingly not content with
selling its goods at walk-in retail outlets and through online stores,
Japanese consumer electronics giant Sony Corp. has this week revealed its plan to join with Universal Pictures in creating a range of “entertainment vending machines.”

Seemingly not content with
selling its goods at walk-in retail outlets and through online stores,
Japanese consumer electronics giant Sony Corp. has this week revealed its plan to join with Universal Pictures in creating a range of “entertainment vending machines.”

Unveiled at Stuff Magazine’s recent Stuff Live
event, the “PoP” vending machines will apparently be crammed full of
entertainment goodies ranging from conventional DVDs and
high-definition Blu-ray movie discs through to PlayStation 3 software titles — all of which will be available to passing consumers 24 hours a day.

Remaining ‘on trend’ in the technology stakes, the new vending
machines will even provide music and movie downloads for those
customers armed with compatible multimedia players, SD memory cards and portable devices with USB connections.

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Furthermore, arriving as not just an unmanned retail
extension, the automatic vending outlets will also include a
touch-screen display that will enable prospective buyers to peruse
movie trailers ahead of making a definitive cash or credit card
decision.

According to the partnering media heavyweights, some 150 movie
titles will be available for purchase at launch, with some of those
being Hell Boy II and musical ‘summer blockbuster’ Mamma Mia!

Expectant consumers thrilled at the prospect of automated
entertainment delivery should keep an attentive eye out for PoP
machines popping up in movie theatres, fitness centres, colleges and
universities, and travel stations, reports The Inquirer.

The PoP vendors are expected to be initially trialled in the UK in
order for Sony and Universal to assess their market viability.

While likely to be welcomed by British technophiles, neither Sony
nor Universal has issued comment on the subject of DRM (digital rights
management), file formatting, or pricing.