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Sparkling lemonade promotes summer nostalgia


May 24, 2017
By Administrator

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Just in time for summer, Pepsico has introduced a sparkling lemonade called 7UP Lemon Lemon.

“Lemon Lemon wants to celebrate the magic of a picnic: The physical and emotional getaway that allows people to break away from routine and reconnect with the people who matter,” Pepsico said in a press release. “Where there’s talking instead of typing and friends in place of screen names. The Lemon Lemon moment is not just the literal escape to the outdoors; it is an everyday lunch at the park, happy hour on a rooftop or a spontaneous weekend getaway.

“7UP Lemon Lemon is about finding a balance between routine and relaxation, modernity and nostalgia,” said Logan Chambers, director of marketing for PepsiCo, in the release.

To celebrate the global launch of Lemon Lemon, the company is encouraging consumers to power down and get away with “Picnic Time Off,” a series of picnic events in Paris, New York and Toronto.

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Now on grocery and convenience store shelves in Canada, 7UP Lemon Lemon has 70 calories per 355 mL can, no artificial flavours and is sweetened with a blend of sugar and stevia leaf extract. The drink is available in a variety of flavours including Lemon, White Peach, and Cucumber Mint.

www.pepsico.ca