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Starbucks plans to stir up coffee market


May 26, 2010
By Sarah LeTrent | Special to CNN

Topics

starbucksMay 26, 2010 – Starbucks is waking up and smelling the coffee. The problem is it's not their house blend.

starbucks 

 

May 26, 2010 – Starbucks is waking up and smelling the coffee. The problem is it's not their house blend.

"Here's a statistic that people are surprised by. Despite the long-term
success that we've enjoyed, we have less than 10 percent share of
coffee consumption in North America. And less 1 percent share
internationally," Starbucks Chairman, President and CEO Howard Schultz
told CNN Money. | READ MORE

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