Canadian Vending

COVID-19 Updates Features Beverages
Steeped Coffee launches ‘You Give, We Give’


April 16, 2020
By CANADIAN VENDING


Topics
Logo courtesy of Steeped Coffee Inc.

As each person does their part to reduce the impact of COVID-19, frontline healthcare workers are facing one of the biggest challenges of their careers, and Steeped, Inc. wants to help.

Steeped, a California-based corporation, has launched “You Give, We Give”, a campaign to help fuel and lift the spirits of frontline doctors, nurses, firefighters, police, and first responders as they battle the COVID-19 crisis. “You Give, We Give” invites people to gift Steeped Coffee Packs to those on the front lines, with Steeped matching all gifts, pack for pack, and providing free weekly deliveries directly to the hospitals, stations, and clinics where they’re needed most.

“We are always looking for ways Steeped can serve as a positive force for good. We were brainstorming ways to help when it dawned on us that Steeped Coffee could be a great option for the healthcare heroes working tirelessly around the clock to save lives,” said Josh Wilbur, founder and CEO of Steeped. “People don’t want to use shared coffee pots right now, and those on the front lines don’t have time to make coffee runs during crazy long shifts. Sometimes a simple cup of great coffee can make a difference.”

Steeped Coffee is a brewing method that doesn’t require a machine, grinder, or special equipment to prepare premium coffee. Brewed similar to tea, Steeped Packs only need hot water to make a fresh cup of coffee.

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Steeped Coffee hopes to expand giving efforts quickly by working with its national network of partnered roasters, some of which are already working on similar projects to help their local communities.

Each pack contains hand roasted ground coffee that is nitro sealed in compostable packaging. The company’s proprietary brewing method bypasses any risks of using a communal coffee pot — welcomed news for anyone working on the front lines or in social spaces.

“There is no doubt we’ll never forget these times, but it’s what we do for others, even the small things, that will be remembered,” stated CEO and founder Josh Wilbur, in a statement. “As a startup in these crazy times, Steeped is looking to do anything within reach to make a difference and encourage others to do the same. We’ve seen so many other selfless stories surface around the world that we know it will all add up to make a difference. We are in this together.”

The company also launched the “Stay Home, Stay Steeped” campaign to encourage customers to stay home by providing free home delivery on all coffee, cups, kettles, and gear. The offer has been extended indefinitely and aims to help those adjusting to new rituals at home, and routines while working from home.