Canadian Vending

Features Coffee Service Consumer Behaviour
Study on coffee preferences

Comax Flavors launched a market study to gauge flavouring preferences. With cream or without? Flavoured syrup or just sugar? What flavour of syrup is the most popular? Read on to find out.


Image courtesy of Comax Flavors

Comax Flavors has released new primary research on consumers’ behaviour, usage and attitudes towards flavoured syrup, flavoured creamer, non-dairy flavoured creamer, and non-dairy flavoured milk additives used with coffee.

According to Grandview Research, the global flavoured syrups market reached $46.3 billion in 2018 with a CAGR of 5.1 per cent from 2019 to 2025. The coffee creamer market is forecast to grow at a CAGR of 3.6 per cent between 2017 and 2023.

By 2023, the market is expected to reach $6.6 billion, according to Wise Guys Reports. Expert Market Research reported that plant-based creamers grew over 40 per cent between 2017 and 2018 while non-dairy milk alternatives grew almost 107 per . cent since 2015. “There has been so much activity and flavour innovation in the dairy and non-dairy creamer market. Consumers have a plethora of choices and we wanted to better understand their preferences,” states Catherine Armstrong, Vice President of Corporate Communications for Comax Flavors in a press release.

Below are some of the findings:

  • “Pumpkin” and “Cinnamon” are the favoured Holiday/Seasonal flavours in both Regular and Sugar Free formulas; Shy of one-third of respondents enjoy Regular Pumpkin (31 per cent), Regular Cinnamon (30 per cent) while less than a quarter consume Sugar Free Cinnamon (21 per cent) and Sugar Free Pumpkin (19 per cent)
  • Roughly one-third of respondents (31 per cent) consume regular “coffee”
  • 52 per cent prefer “Almond” and 34 per cent prefer “Nut” as the most popular regular nut flavoured syrups while “Almond” (42 per cent) and “Peanut Butter” (21 per cent) are the most popular sugar free nut flavoured syrups
  • The most popular flavoured syrup is “Caramel”

Comax has partnered with Amy Marks-McGee of Trendincite LLC to manage the market research program.

This is the fifteenth study of the company’s primary market research program. The Coffee+ study was fielded in February 2019 with 1,200 U.S. respondents aged 18-70+; half were female and the other half were male.

For more details on the study of coffee preferences, stay tuned for the Spring Issue of Canadian Vending magazine.