Canadian Vending

Features Consumer Behaviour Trends
Study suggests Canadians’ most trusted brands


March 20, 2015
By Canadian Vending

Topics

March 20, 2015, Toronto – Lays is Canada's
most trusted chip brand, Nestle its most trusted water brand and
Coca-Cola its most trust soft drink brand, according to
a poll of more than 65,000 Canadians who participated in
the 2015 BrandSpark Canadian Shopper Study.

March 20, 2015, Toronto – Lays is Canada's most trusted chip brand, Nestle its most trusted water brand and Coca-Cola its most trust soft drink brand, according to a poll of more than 65,000 Canadians who participated in
the 2015 BrandSpark Canadian Shopper Study.

Canadians named their choices in more than 106 categories of consumer packaged goods. Respondents to a poll held in November and December 2014 provided reasons
behind their trust of the brands and researchers analyzed the
unaided responses and the reasons for trusting the brand. The results
were ranked based on the greatest volume of mentions, and if two brands
were very closely matched ties were declared.

Consumers' reasons for citing a brand as their "most trusted" vary by
category, the market research firm said in a news release. Quality perceptions and taste drive which food and beverage
brands are cited as most trusted.

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"Brand trust is an important factor for consumers when deciding what to buy," said Robert Levy, president of BrandSpark International, in the release. "Our BrandSpark Canadian Shopper
Study shows that more than 70 per cent of Canadians place a high importance on
established trust in a brand when purchasing a product. The real
question that we are able to answer for marketers is: 'What drives
trust?' "

See the full list of winners.