Canadian Vending

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Sunkist Fruit Snacks wants to ‘Unpack The Sunshine’


August 24, 2020
By CANADIAN VENDING


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Image courtesy of Ganong Brothers Ltd., and Sunkist

This fall will bring an uncertainty to back-to-schoolers with social distancing and public health protocols: Ganong Bros. Ltd. wants to help Canadian families adjust to these new routines by “unpacking some sunshine” with Sunkist® Fruit Snacks new initiative.

Share the Sunshine Sweepstakes in the form of celebrating good deeds and acts of kindness that are deserving of recognition.

“We take a lot of pride in the knowledge that we can be part of Canadian families’ transition back to school,” says Bryana Ganong, president and CEO of Ganong Bros. Ltd. in a statement. “We also know that school is going to look a bit different for families this year, and so in a period of uncertainty, the Ganong team wanted to step-up and help add a little sunshine to our customers lives – bringing the joy, nostalgia and familiarity of the ‘back to school rite of passage’, and creating a way for our customers to share those sentiments with others as well.”

Ganong Brothers Ltd. has been Sunkist Growers’ Canadian licensee for Sunkist® Fruit Snacks since 1997, with all products made in Canada. The company will be seeking nominations of organizations across Canada that provide a direct support to families in a diverse number of ways.

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Followers of Sunkist® Fruit Snacks social media pages can nominate an organization in their community that they see as going above and beyond to help families and care for children. Through Facebook @SunkistFruitSnacksCanada and Instagram @sunkistfruitsnacks.canada, Ganong Bros. Ltd. will help amplify the work of those organizations nominated, and the selected organizations (one in each region –Western including the Territories, Ontario, Quebec & Atlantic) will receive donations of 2,500 pouches of Sunkist® Fruit Snacks and 25 backpacks, each filled with a water bottle, lunchbox and a box of Sunkist® Fruit Snacks.

This initiative will be complemented by an online contest called, “Share the Sunshine Sweepstakes” where lovers of the fruit snacks can enter for a chance to win a grand prize of $2,000, weekly prizes of $100 and a selection of instant product prizes. Full contest details can be found here: https://www.sunkistsunshine.ca/

“We have a lot of fun each year getting our Sunkist® Fruit Snacks ready to hit the shelves for back-to-school shopping, and that hasn’t changed for this year,” says Ganong. “Perhaps what is a bit different is that now, more than ever, we could all use a little extra hope, comfort and of course, a little bit more sunshine.”