Canadian Vending

Swander Pace Capital acquires majority stake in Voortman Cookies

October 22, 2015
By Canadian Vending

San Francisco and New York – Private-equity firm Swander Pace Capital has acquired Voortman Cookies, a manufacturer and marketer of cookies and wafers based in Burlington, Ont.

“For over 60 years, Voortman Cookies has remained one of the most well-known brands in Canada and has grown its footprint throughout North America and across the world,” said Andrew Richards, managing director at Swander Pace Capital, in a news release. “We see a huge opportunity to help the company expand even further through increased investment in product innovation, distribution and marketing.”

“I’m pleased to announce our search for a new majority shareholder who values our team and what we’ve built has resulted in this exciting agreement with Swander Pace Capital,” said Harry Voortman, chief executive officer of Voortman Cookies. “As I begin to transition from CEO to shareholder, advisor and board member, it is important to me to find an experienced partner who would carry on the Voortman Cookies legacy into the future.”

In addition to the acquisition by Swander Pace Capital, Mr. Voortman will transition his role as chief executive officer to Douglas MacFarlane.


“I want to thank Harry for the warm welcome and support that he has offered me as part of this transition. I am excited to continue his longstanding tradition of quality products and market leadership,” MacFarlane said.