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The Candy Bar Product of the Year winner

July 20, 2020

Image courtesy of Ferrero Chocolate Brands, Ferrero North America

Ferrero U.S.A., Inc., part of the global confectionery company Ferrero Group, announced that Baby Ruth® has been voted 2020 Product of the Year winner within the Candy Bar category.

This is the official result of the largest consumer survey on product innovation, performed by global research conglomerate, Kantar. The consumer-based credentialing program has been known to drive product consideration.

As the newest innovation under the Baby Ruth brand, the chocolate bar has improved quality by replacing oil roasted peanuts with dry roasted peanuts, revamping the packaging, and removing TBHQ, a food preservative.

In addition to its signature caramel and nougat filling, the chocolate bar now has a higher ratio of U.S.-sourced peanuts, delivering an elevated flavour punch. In tandem, Baby Ruth’s updated wrapping now includes packaging seals to help lock in freshness.


“With so much product innovation happening across the industry, we’re excited to be recognized as 2020 Product of the Year, and hear the overwhelmingly positive reaction from our fans,” said Silvia Borla, Vice President of Marketing, Ferrero Chocolate Brands, Ferrero North America in a press release. “The overall refresh perfectly exemplifies how we are creating exceptional quality products that answer consumer demand.”

Baby Ruth is available for purchase in 1.9 oz. bars for $1.39, 3.3 oz., Share Pack sizes for $2.09, *2.8 oz. Minis for $0.99, 10.2 oz. Fun Sizes for $3.78, *19.8 oz. Fun Sizes for $5.78, 10.8 oz. Minis for $3.48, 6 Pack Trays for $.98 and *12 Pack Trays for $1.96. *Select retailers only