Canadian Vending

Products Beverages
The Social Jukebox Is Born


May 7, 2008
By Canadian Vending staff

Topics

LocaModa, a technology company providing a mobile social
platform that connects consumers’ favorite online networks and
out-of-home locations, and TouchTunes, the largest out-of-home
interactive entertainment network, announced today that they have
partnered to extend the TouchTunes experience to mobile consumers and
social networks such as Facebook, MySpace and Twitter.

LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online networks and out-of-home locations, and TouchTunes, the largest out-of-home interactive entertainment network, announced today that they have partnered to extend the TouchTunes experience to mobile consumers and social networks such as Facebook, MySpace and Twitter.

In addition to extending the on-location experience to social networks, the partnership between TouchTunes and LocaModa will allow patrons to use their mobile phones to interact with flat panel screens driven by the TouchTunes jukebox’s media server.  Applications will feature fun, engaging content such as information about the music playing on the jukebox, user generated content and even patron photos via their social network profiles.  All interactions can also be displayed as data feeds on social networks. Online users will be able to view and participate in the activity at their favorite locations, for example: they can see who has “fanned” the location, who is actually there, what music is currently playing, and they can even “gift” songs to friends at that location.

Art Matin, CEO of TouchTunes, said, “LocaModa’s platform enables our jukeboxes to be the new media intersection of entertainment, digital out-of-home, Web and mobile. With LocaModa, we give our customers the ability to interact using their mobile phones, and we extend our reach to new audiences via social networks. It’s clear that richer, wider and more measurable interactive user engagement will help monetize new advertising channels for TouchTunes and our operators.”

Advertisment

Because user messages and brand content can be displayed both online and on-location, advertisers can easily extend their brand’s reach and multiply the number and value of their impressions.

“This is the start of a revolution in the out-of-home music and games experience, one in which users have even more control of the media around them. There are clearly huge untapped opportunities to bring the power and scale of the Web to out-of-home locations,” commented LocaModa CEO Stephen Randall.


Print this page

Related



Leave a Reply

Your email address will not be published. Required fields are marked *

*