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They laid a finger on the Butterfinger!


December 17, 2018
By Canadian Vending
Image courtesy of Ferrara Candy Company

Ferrara had inherited Nestlē’s line of candy and chocolate bars when they bought their struggling candy brands in 2018. Now, the U.S. candy company will change the look and flavour of some iconic candies since the acquisition.

Struggling candy brands such as Butterfinger, Nestlé Crunch bars, SweeTarts, BabyRuth, Snocaps, Risinets and Nerds will make a rebranding launch scheduled for 2019. The company sought to improve their Butterfinger recipe, but also offer better packaging in order to lure in a new market. 

Ferrara reassures those who recall the company’s slogan, “Nobody better lay a finger on my Butterfinger:” Though the candy conglomerate did dare lay a finger on the once popular brand, the ingredients will still include crunchy peanut butter coated in a “chocolaty” shell. 

Among other improvements cited to change the bar, the peanut roasting process was upgraded to provide a stronger peanut flavour to the bar, and the company has removed all artificial preservatives.